As a sales person, when you want to convince a customer on buying your product, you make sure that you really love this product to bits before walking into your sales meeting. Otherwise, your customers will quickly figure out that you are not fully behind it – and this is not a good thing for your sales career.
Luckily SAP Cloud for Customer (C4C) is a product you can easily fall in love with; my colleagues and partners, who have been selling C4C know what I am talking about. I became instantly passionate about C4C when I saw it for the first time two years ago, and I am still pumped up and super excited every time I walk into a meeting to talk about C4C, even a hundred customer meetings later.
And yet, we all have preferences, and things that we’d like to have a bit different, a bit more “my way”. When I was in sales, getting a product a bit “my way” was not easy. This year, I made the big switch moving from sales to the product development organization, and I have a chance at making C4C a bit more “my way”!
On May 5, 2015 we are launching a new product called “SAP Digital forCustomer Engagement”, and since I am an SAP guy who loves 3-letter-acronyms, I call it “D4C” for shorts. D4C is the smaller sibling to C4C, with fewer capabilities, but with a few exciting additions!
Up and Running in 15 Min - D4C allows you to go live within 15 minutes. From the moment you locate the product on the new SAP store, to purchasing using your credit card, receiving your personal tenant, logging in, and easily loading up your data. Within minutes you can schedule the first call with one of your customers or create the first sales lead in the application, and get your sales people on it.
Easy Onboarding - The onboarding is done via a new walk-through experience, built-into the product – a first for an SAP product! There is no need for training or reading a manual, you instantly know what to do, and you can use the tool immediately to sell more or to service your customers better. As simple as that!
All Inclusive Capabilities - you get to choose any combination of the D4C capabilities - Sales, Service or Industry. No debate or decision needed on what to buy, no more “I need mainly Sales and a bit of Service so don’t charge me for both, please”. You get it all! To keep it simple, you will only see in the product what you selected; all the extra capabilities you don’t need will be hidden, but can turn them on the moment you need them. Clean and easy!
Simplified Buying Experience - we wanted to simplify the whole buying experience, so now you can buy D4C on the new SAP Store with just a credit card. No more big contracts. Best of all, we implemented a “utility pricing” model, so you only pay for what you use. As you create new users, at every billing cycle you get charged for only for the active users. No more, no less! Fair and straight forward!
Competitively Priced, No Hidden fees - compared to competition we offer more functionality at a lower price point, and there are no hidden fees for add-on’s -- what you see is what you get. Our renewal terms are as short as three months, so without stressing your credit card you can become the proud owner of D4C.
Try, Buy and Grow Model - If you are still not sure, you can sign up for a 30 day free trial. The best part is that you can load your data, use the product, and if you decide to buy a subscription you can move into production mode immediately - there is no need to migrate when signing up for the subscription at a later point of time. It is all seamless and you remain on the same tenant. If you decide that you need enterprise level capabilities, it is easy to upgrade to C4C at anytime; again no migration needed, you stay on the same tenant with your data. With SAP you are able to scale from one user to thousands. Where else you can do that?
Responsive UI Design on Any Device - D4C runs across all devices, from desktops to tablets, to smartphones to smart-watches. You get mobility at its best, and customers are constantly telling me that our User Interface (UI) design is the best in the industry. Oh, and did I tell you that D4C is fully localized in 23 languages from day one. Pretty exciting!
So, this is how I worked with my product development team to make the product a bit “my way”. Actually, I hope that D4C is designed for “your way” -- easy to buy, simple to use, robust and scale-able, all for the best price you can get. See for yourself, you’ll find it at www.sapstore.com/d4c
And a final hint: If you buy before June 15, 2015 and use the promo code “SAPPHIRE15” on the SAP Store, you get 15% off the published price and go live within 15min with a product you’ll instantly fall in love with!
Want now. Buy now. Use now.